Advising and designing the communication strategy of large companies and institutions is the objective of Affidávit, the consulting firm that I founded in 2000 and that I have chaired since then. A consultancy that offers a highly personalized and specialized service to a group of high-level clients, including Standard & Poor’s, Banco de Sabadell, LVMH, Sacyr, Repsol, Endesa, Turespaña, Condé Nast (Vogue, Vanity Fair, New Yorker), Pérez Llorca, Adolfo Domínguez, the Ministry of Housing and the Ministry of Culture, among others.

I designed and directed the communication campaign for the primary elections that led the current President of the Government, Pedro Sánchez, to recover the General Secretariat of the Socialist Party.

Before founding my agency, I held the position of Director of Communication at Endesa for ten years and was Director of Communication at the Ministry of Industry and Energy for three years. I developed the first part of my career at Agencia EFE, Cambio 16 and Nuevo Lunes.