What Affidavit Does
Affidavit works so its clients can achieve their strategic objectives. For that reason, it is capable of assuming, as an external consultant, the comprehensive communication management of any company or institution. Its field of action covers seven major areas:
Affidavit specialises in three areas:
- Media relations. Through news, interviews, articles or other information formats, the agency conveysa positive view of the client to society.It also works for other companies and institutions to be more aware of its work.
- Internal communication. Achieving the objectives set by any organisation is a collective task.Affidavit provides advice on how to create a favourable atmosphere among employees and how to get the various departments and divisions to work together more effectively.
- Online communication. The agency develops plans that follow these three axes:
- Design and implementation of the online communication strategy.
- Promotion in new media, social networks and digital platforms.
- Services protecting and monitoring online image and reputation.
Communication related to the financial sector is extremely complex and delicate. They well know who, for example, have floated their companies on the Stock Exchange or require advice on a takeover. Hence, Affidavit only works with experienced professionals who have a good command of the media.The agency specialises in:
- Integrated management of stock exchange flotation*
- Providing advice on takeovers
- Launch and presentation of financial products
- Organisation of general meetings and shareholder meetings
- Investor relations
- Annual reports
- Analysis of financial markets
- Specialised monitoring of the national and international financial press
* Flotation on the Stock Exchange. Affidavit designs, coordinates and executes all actions required by this operation:
- Presentation of the features of the IPO
- Meetings with analysts and national and international road shows
- Explanation of the contents of the filed prospectus
- Type of investors directed at
Affidavit is able to deal with and manage any crisis situation holistically. The agency has a highly-qualified team that is able to prepare urgent action plans and act quickly and professionally. Affidavit assists the client in identifying the problem, organising the crisis cabinet, choosing — and training — the right spokesperson and monitoring the situation.It also informs on public opinion about the situation and conveys the messages the client wants to communicate.
Affidavit develops all different types of task within political communication field, among which stand out:
- Planning and executing political communication plans.
- Political campaign strategyes development.
- Media training.
- Speech production.
- Interview management and training.
- Monitoring and analysing perception in the media.
Affidavit has managed the communication strategy which took Pedro Sánchez to be Secretary-General of the Spanish Socialist Workers Party (PSOE) after leadership election in May 2017.
Affidavit defends the interests of its clients vis-à-vis public and institutional powers. To this end, the agency may perform the following tasks:
- Planning and implementing institutional relations campaigns, public affairs, lobbying, corporate diplomacy and crisis management..
- Tracking and sharing in (regional, national or European) regulatory and rule-making processes.
- Development and execution of audience mapping and mapping of influential contacts.
- Relationship management in two areas:
- government, political parties and social agents
- associations, alliances, groups and expert committees (think tanks).
- Monitoring and analysing perception in the media.
Affidavit advises on any strategy or element that makes up a corporate identity. The agency coordinated with the client’s Marketing and Communications area ensures that the creative responses will live up to the most demanding needs and expectations. Affidavit is the right representative if a company or institution wants to successfully tackle the process of creating the brand, designing the logo, developing visual identity or developing an institutional ad.
Affidavit coordinates the activity of any promotional campaign with the client and its advertising agency. It also assumes duties such as preparing the briefing, analysing creativity and negotiating budgets.